The Team

As long-time dog moms, we deeply understand the transformative, healing nature of (wo)man’s best friend. We created PETT from a dedication to giving back to our furry family members because we understand that happy dogs make happy people.

 

  

                

Kellie Madison

Co-founder
20+ years in entertainment as a writer, producer and director

Kellie Madison's passion for pets and dedication to animal rescue have propelled her to launch PETT. Kellie’s career as an entrepreneur in the film industry showcases her remarkable creativity, leadership, and business expertise. With a successful track record in filmmaking, she has honed her skills in storytelling, project management, and team collaboration. These experiences have equipped her with the unique ability to lead PETT with vision and innovation. She intends to grow PETT into a brand that is synonymous with quality, compassion, and style in the pet clothing industry. Her commitment to making a difference extends beyond fashion; she strives to support animal rescue organizations and initiatives that promote animal welfare. Her leadership will ensure that every product not only be of the highest and most luxurious quality but also serves a meaningful purpose in enhancing the lives of pets everywhere.

 

  

Lisa Cera

Co-founder
20+ years as a celebrity/advertising stylist and fashion designer

Lisa is a renowned celebrity fashion stylist and designer with a long-standing career in the fashion industry. Having collaborated with top-tier clients Lenny Kravitz, Shakira, Elle Macpherson and American Idol, she has established herself as a leader in her field, known for her fresh and innovative style. Her work with high-profile celebrities and her expertise in creating iconic looks have made her a trusted name in fashion.

Now, Lisa brings her passion and creativity to the world of PETT. At PETT, the commitment to quality, empathy, and style is paramount. Lisa believes that pets are cherished members of the family and deserve to be treated with the same love and care. Through PETT, she aims to provide luxurious and stylish clothing for dogs while giving back to dog rescue foundations, embodying a mission of empathy and community.



Our Mission

With the number of dogs needing homes increasing each year, PETT is the first luxury dog clothing line that not only caters to the aesthetic and comfort of our pets but also conscientiously gives back to dog rescues. Our mission is to blend luxury with compassion, creating a brand that stands for style and substance.

For every PETT item purchased, we give a percentage of proceeds to dog rescues that make a significant impact in the world. We’ve partnered with organizations we know and love to be sure that every dollar goes to saving dogs in and need finding them new homes.

When you buy a PETT product, you are not only caring for your own dog, but for all dogs in need.



PETT Principles

QUALITY AND COMFORT 
PETT clothing is crafted with luxury, premium materials to ensure durability and comfort for our furry friends.

GIVING BACK
A portion of our profits will be consistently directed to dog rescues and community events that connect dogs with people ready to adopt.

LOCAL PRODUCTION
All PETT clothing is designed and produced in Los Angeles, California fostering local manufacturing.